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Google expands Financial Services Verification to US and Canada

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Google announced it is bringing Financial Services Verification to the United States and Canada, adding a credential check on top of identity verification for certain financial ads. Advertisers must show authorization from relevant regulators or recognized registries before running those ads. Google says the program already covers about 2 billion users across 42 countries, and it plans a phased rollout with country-specific advertiser guidance ahead of early 2027.

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blog.google · Read the original announcement ↗

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